Marketing That Helps People
Trust You Before They Ever Call.
We are a psychology-driven marketing agency built exclusively for healthcare, wellness, and expert-led practices. We help you turn complex expertise into clear, credible marketing that attracts the right people and keeps them.
The people you serve don't make impulsive decisions. They research, compare, and need to feel confident before they reach out. We build the marketing that earns that confidence.
Built for Healthcare & Wellness
We specialize in practices where people need to trust you before they reach out and where generic marketing simply doesn't work.
Medical Practices & Specialty Clinics
We've partnered with endocrinologists, neurologists, pediatric specialists, and more. We understand the client journey, the trust barriers, and how to communicate complex care in a way that builds confidence and fills your calendar.
Wellness & Integrative Health
Massage, wellness centers, EFT practitioners, integrative health providers your people need to understand what you do before they believe in it. We create education-first content and campaigns that earn trust before they ever contact you.
Therapists, Coaches & Mental Health
Life coaches, therapists, and mental health professionals operate in the most trust-sensitive space in healthcare. Our psychology background isn't just relevant here it's essential. We help you attract people who are genuinely ready to work with you.
How We Help Your Practice Grow
Four core services, each designed around how healthcare and wellness clients actually research, decide, and take action.
Our Process Built for Healthcare
Every engagement follows a four-step framework grounded in behavioral research, designed around the way people actually make healthcare decisions.
Practice Discovery
We learn your specialty, client profile, competitive landscape, and what makes your practice the right choice. Every decision that follows is grounded in your specific context not a generic healthcare template.
Trust Strategy
We map the client journey from first search to first appointment and identify exactly where trust needs to be built. We design messaging and content that moves people from curious to confident.
Execute
We launch campaigns, publish content, and manage every channel. You stay fully informed without having to manage the details. We handle it and we communicate clearly, always.
Optimize
We track what's working, refine what isn't, and build on momentum month over month. Healthcare marketing compounds over time and we stay to see it through.
Real Results From Real Clients
Every number below came from an actual healthcare or wellness practice. Pulled from verified monthly reports, not projections.
Questions About Working With Us
Common questions from healthcare and wellness practices considering a marketing partnership.
Most marketing agencies treat healthcare like any other industry they apply the same tactics, the same content templates, and the same ad strategies. We don't. Our work is led by Dr. Sonja Elcic, a Ph.D. in Industrial-Organizational Psychology, which means every strategy we build is grounded in how people actually think, evaluate risk, form trust, and make decisions. That's a different foundation entirely and it shows in the results.
Healthcare, wellness, and expert-led service businesses are our primary focus. We've worked with endocrinologists, neurologists, pediatric specialists, EFT practitioners, wellness centers, massage therapists, life coaches, and healthcare software companies. These are the businesses where our psychology background creates the most value and where we have the deepest pattern recognition from real client work.
Industrial-Organizational psychology is the scientific study of how people make decisions, what motivates action, and how trust is built. In healthcare marketing, this is the core challenge people are cautious, information-seeking, and emotionally invested before they ever contact a provider. We apply research-backed principles to every piece of content, every ad campaign, and every email so that your marketing meets people where they actually are in their decision process.
We offer four core services: social media management, educational content and blog writing, email newsletters, and paid advertising through Google Ads and Meta Ads. Every service is designed specifically for the healthcare and wellness context including trust-building messaging, educational content strategy, and compliance awareness.
Our packages are customized based on your practice size, specialty, and goals. Social media management packages typically range from $2,000 to $10,000 per month. We recommend a free discovery call first so we can understand your specific situation and give you an accurate, honest estimate no pressure and no obligation.
Yes. We work with healthcare and wellness clients across the United States through virtual collaboration. Strategy sessions, content review, and campaign reporting all run seamlessly via video calls and shared project tools. Location has never been a barrier for our clients.
Unlike a freelancer, you get a full team with cross-channel capability and a structured process. Unlike a large agency, your account is personally overseen by Dr. Elcic not handed to a junior account manager who rotates every six months. And unlike both, we are specifically focused on healthcare and wellness. You're not one of a hundred verticals we serve. This is where we work.
Yes. We offer a free discovery call where we learn about your practice, discuss your goals, and explore whether we're a good fit for each other. No hard sell, no obligation. You can book directly at citrineresearchandconsulting.com/contact or call us at (602) 789-4875.
Let's Talk About Your Practice.
Every engagement starts with a free discovery call. We'll learn about your specialty, your clients, and your goals then tell you honestly whether we're the right fit. No templates. No pressure. Just a real conversation.
Book a Free Discovery Call
