Marketing that helps people trust you before they ever call.
A marketing agency built exclusively for health, wellness, and hospitality brands, turning expertise into clear, credible marketing that attracts the right people and keeps them.
The people you serve don't decide on impulse. They research, compare, and need to feel confident first. We build the marketing that earns that confidence.
Built for health, wellness, and hospitality
We specialize in brands where people need to trust you before they reach out, and where generic marketing simply doesn't work.
Medical and Specialty Clinics
We've partnered with endocrinologists, neurologists, and pediatric specialists. We understand the client journey, the trust barriers, and how to communicate complex care in a way that fills your calendar.
Wellness and Integrative Health
Wellness centers, integrative providers, and spa experiences. Your people need to understand what you do before they believe in it, so we create education-first content that earns trust early.
Hospitality and Guest Experience
Hotels, resorts, and hospitality-led brands live and die on reputation and anticipation. We craft marketing that sets expectations, builds desire, and turns first-time guests into loyal regulars.
How we help your brand grow
Our marketing services, each designed around how your clients and guests actually research, decide, and take action.
Social Media Management
Educational content, trust-building posts, and platform-specific strategy across Instagram, Facebook, and LinkedIn. We make your expertise visible and approachable.
Expert Education Content
SEO-driven articles that answer the questions your prospective clients are already searching. We turn complexity into credible content that ranks and builds authority over time.
Email Newsletters
Stay top of mind with clients, guests, and referral sources. We write, design, and send newsletters that reinforce expertise and drive bookings.
Paid Advertising
Google and Meta ads built around how your audience searches and decides. Targeting, creative, landing pages, and optimization, focused on real qualified leads.
Beyond marketing, built on psychology
Citrine's roots are in behavioral research. These services help practices and properties understand their people, strengthen their teams, and make better decisions.
Market Research
Structured research into your audience, competitors, and market, so your next move is grounded in evidence rather than assumptions. Ideal before a launch, a rebrand, or a price change.
Employee Satisfaction Assessments
Stay interviews, exit interviews, and employee NPS conducted by a neutral third party, so you learn why people stay or leave in time to keep your best team members.
Business Coaching
One-on-one coaching for owners and leaders, grounded in organizational psychology, to sharpen decision-making, delegation, and how you lead your team as you grow.
Personality Assessments
Validated assessments like the Big Five, DISC, and Hogan to support smarter hiring and stronger teams, interpreted by an I-O psychologist in the context of your roles.
A process built around trust
Every engagement follows a clear framework grounded in behavioral research and the way people actually make decisions.
Discovery
We learn your specialty, client profile, and what makes you the right choice. Every decision that follows is grounded in your context, never a template.
Trust Strategy
We map the journey from first search to first booking and design messaging that moves people from curious to confident.
Execute
We launch campaigns, publish content, and manage every channel. You stay informed without managing the details.
Optimize
We track what works, refine what doesn't, and build on momentum month over month. Marketing compounds, and we stay to see it through.
Real results from real clients
Every number came from an actual practice, pulled from verified monthly reports, not projections.
Twenty-eight conversions at $16.18 each, with cost per click down to $1.54, the most cost-efficient month in the tracking period.
52 conversions in a single month on a $523 budget, with fast traction within three months of partnering with us.
Education-first content drove strong engagement, with Instagram interactions reaching a multi-month high.
Your people think before they book. We build marketing around that.
Citrine is led by Dr. Sonja Elcic, who holds a Ph.D. in Industrial-Organizational Psychology, the science of how people make decisions, form trust, and take action. In health, wellness, and hospitality, that matters more than anywhere else.
People don't choose a provider or a destination on impulse. They search, read, compare, and decide slowly. Most agencies miss this entirely. We don't. Every piece of content, every ad, and every email is designed around the actual psychology of the decision.
Learn More About Our TeamA full team, not a freelancer
You get cross-channel expertise and a structured process behind every engagement.
Personally overseen
Your work is guided by Dr. Elcic, never handed off to a rotating junior account manager.
Specialists, not generalists
Health, wellness, and hospitality is precisely where we focus, creating pattern recognition you can't buy elsewhere.
Questions about working with us
What makes Citrine different?+
Most agencies treat health, wellness, and hospitality like any other industry. We don't. Our work is led by a Ph.D. in Industrial-Organizational Psychology, so every strategy is grounded in how people actually evaluate risk, form trust, and decide. It shows in the results.
Who do you work with?+
Health, wellness, and hospitality brands are our focus, including endocrinologists, neurologists, specialists, wellness centers, therapists, coaches, hotels, and resorts. These are where our psychology background creates the most value.
How does a Ph.D. in psychology improve marketing?+
I-O psychology is the scientific study of how people make decisions and how trust is built. We apply research-backed principles to every piece of content, ad, and email so your marketing meets people where they actually are in their decision process.
What does it cost to work with you?+
Packages are customized to your size, specialty, and goals. Social media management typically ranges from $2,000 to $10,000 per month. We recommend a free discovery call so we can give you an honest, accurate estimate.
Do you work with brands nationwide?+
Yes. We work with clients across the United States through virtual collaboration. Strategy, content review, and reporting all run seamlessly via video and shared tools, so location has never been a barrier.
Let's talk about your brand.
Every engagement starts with a free discovery call. We'll learn about your specialty, your clients, and your goals, then tell you honestly whether we're the right fit. No templates. No pressure.
Book a Free Discovery Call
