Citrine offers marketing services and I-O psychology consulting built specifically for healthcare practices, wellness centers, therapists, integrative health providers, and hospitality brands. Every service is grounded in behavioral science and designed around how people actually make decisions.
We serve clients in Scottsdale, Arizona and Des Moines, Iowa, and across the United States.
Choose one or combine several. We recommend the mix that makes sense for your goals and budget.
We manage your Instagram, Facebook, and LinkedIn with content rooted in behavioral psychology and the trust timeline behind health, wellness, and hospitality decisions. From strategy and scheduling to engagement and optimization, we handle everything so your presence builds real credibility over time.
Each article is researched for search intent, structured for readability, and written to translate your expertise into content the people you serve can find, understand, and trust. Built for humans first, optimized for search engines and AI systems second.
We write, design, and send email newsletters with psychology-based subject lines and content that keeps your brand present with current and prospective clients and guests. No filler, just thoughtful content that builds relationships and stays in the inbox.
We manage paid advertising on Google Ads and Meta with strategy informed by how people actually research and make decisions. Our clients have seen results like $32 per lead and $10 per conversion on modest budgets.
Beyond marketing, we put our Industrial-Organizational psychology background to work directly inside your organization, helping you understand your people, your market, and your customers.
Structured research into your audience, competitors, and category, so your decisions are grounded in real behavior and evidence rather than assumptions.
Proactive, structured conversations with your team that surface what keeps people engaged and what puts them at risk of leaving, before it becomes turnover.
One-on-one coaching for owners and leaders, applying research on decision-making, motivation, and trust to help you lead and grow with clarity.
Validated assessments that help you hire, build, and develop teams with a clearer understanding of strengths, working styles, and fit.
Every engagement follows the same research-grounded process, designed to build trust with the people your brand serves.
We learn your specialty, your audience, and how the people you serve make their decisions.
We build a custom plan combining the right channels, messaging, and behavioral insights for your market.
We launch campaigns, create content, and manage every detail with full transparency into what goes out and why.
We track results, refine what works, and improve performance month over month through data-driven adjustment.
Pulled from verified monthly reports across our health, wellness, and hospitality partners.
Pricing depends on the service and scope. Most practices and brands invest between $500 and $3,000 per month depending on what is included. We recommend booking a free discovery call for an accurate recommendation tailored to your goals.
Yes. Alongside our marketing services, we offer I-O psychology consulting including market research, stay interviews, business coaching, and personality assessments. These draw on the same behavioral science foundation to help you understand your market, your customers, and your team.
Yes. You can hire us for a single service or combine several into a custom package. Many clients start with social media management or paid advertising and add others over time. We'll recommend what makes sense for your goals and budget during your discovery call.
Every service is informed by Industrial-Organizational psychology applied to how people make decisions about care, wellness, and travel. We design content around the trust timeline, structure posts around familiarity and credibility, and build campaigns around real decision-making behavior rather than assumptions.
We manage paid advertising on Google Ads and Meta, with LinkedIn available where it fits. For many clients, Google Search is the strongest channel because it captures people actively looking for what you offer. We recommend platforms based on your specific audience.
Timelines vary by service. Paid advertising can generate inquiries within the first week or two. Social media growth and content results typically build over two to four months as trust compounds. We set clear expectations during onboarding and provide regular updates.
Yes. While our offices are in Scottsdale, AZ and the Des Moines, IA metro area, all of our services work seamlessly via virtual collaboration. We serve health, wellness, and hospitality brands across the United States.
Every brand we work with gets a custom marketing strategy built around behavioral science, your specific audience, and how the people you serve actually make decisions.
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