Our Marketing Services

Psychology-Driven Marketing Services That Generate Leads

Citrine Research and Consulting offers four core marketing services, social media management, blog writing, email newsletters, and paid advertising, each grounded in behavioral science and designed to generate measurable results for B2B businesses. We serve clients in Scottsdale, Arizona and Des Moines, Iowa, with packages starting at $2,000/month.

All services designed by Dr. Sonja Elcic, Ph.D. in Industrial-Organizational Psychology

01 Social Media Management

Strategic Content That Builds Trust and Drives Engagement

We manage your Instagram, Facebook, LinkedIn, and TikTok with content rooted in behavioral psychology. From strategy and scheduling to engagement and optimization, we handle everything so your social presence builds trust over time. Packages from $2,000/mo.

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02 Blog Article Writing

SEO Content That Educates, Builds Authority, and Ranks

Each blog article is researched for search intent, structured for readability, and written with behavioral psychology principles that position your business as the authority in your space. Built for humans first, optimized for search engines second.

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03 Email Newsletters

Stay Top-of-Mind With Emails People Actually Open

We write, design, and send email newsletters with psychology-based subject lines and messaging that keep your audience engaged. No spam, no filler, just thoughtful content that builds relationships and drives action.

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04 Paid Advertising

Google, Meta & LinkedIn Ads Built on Behavioral Science

We manage paid advertising campaigns on Google Ads, Meta (Facebook and Instagram), and LinkedIn, with strategy informed by how people actually make decisions. Our clients have achieved $7 cost per lead and 1,300%+ ROAS.

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How We Work

Every engagement follows a four-step framework grounded in behavioral research and designed to deliver measurable results.

Discovery

We learn your goals, audience, and brand voice through deep research and strategic conversation.

Strategy

We build a custom plan combining the right channels, messaging, and behavioral insights for your industry.

Execute

We launch campaigns, create content, and manage every detail with full transparency into performance.

Optimize

We track results, refine what works, and scale performance month over month through continuous improvement.

Questions About Our Services

Common questions about pricing, process, and what it's like to work with us.

How much do your marketing services cost? +

Pricing depends on the service and scope. Social media management packages typically range from $2,000 to $10,000 per month. Paid advertising management, blog writing, and email newsletters are priced based on volume and complexity. We recommend booking a free discovery call for an accurate quote tailored to your goals.

How is behavioral science used in your marketing services? +

Every service we deliver is informed by principles from Industrial-Organizational psychology. This means we design ad copy based on how people actually process persuasion, structure social content around trust-building patterns, write subject lines using cognitive triggers that improve open rates, and build campaigns around real decision-making behavior rather than assumptions.

Can I hire you for just one service, or do I need a full package? +

You can hire us for a single service or combine multiple services into a custom package. Many clients start with one service, like social media management or paid advertising, and add others as they see results. We'll recommend what makes sense based on your goals and budget during your discovery call.

What platforms do you manage for paid advertising? +

We manage paid advertising campaigns on Google Ads (Search, Display, and YouTube), Meta Ads (Facebook and Instagram), and LinkedIn Ads. We select platforms based on where your audience spends time and what aligns with your business goals and budget.

How long does it take to see results? +

Timelines vary by service. Paid advertising campaigns can generate leads within the first 1 to 2 weeks. Social media growth and blog SEO results typically build over 2 to 4 months as content gains traction. We set expectations during onboarding and provide regular performance updates so you always know where things stand.

Do you work with businesses outside of Scottsdale and Des Moines? +

Yes. While our offices are in Scottsdale, AZ and the Des Moines, IA metro area, all of our services work seamlessly via virtual collaboration. We serve clients across the United States.