Copperstate Auto & Fleet
3.9M
Video Views in 6 Months
Complete rebrand paired with social media management and Meta advertising. Grew followers by 332% and generated 16 leads per month.
Citrine Research & Consulting
Psychology-Driven Marketing Agency
in Scottsdale & Des Moines.
Built on Behavioral Science. Proven by Results.
Citrine Research and Consulting is a marketing agency that applies behavioral science to every campaign. Founded by Dr. Sonja Elcic, Ph.D. in Industrial-Organizational Psychology, we help small to mid-size businesses generate more leads through social media management, paid advertising, email newsletters, and blog writing, all designed around how people actually think, feel, and make decisions.
Serving businesses in Scottsdale, Arizona and Des Moines, Iowa, our clients have achieved results including 3.9 million video views in six months, $7 cost per lead, and 14 qualified leads per day. Book a free discovery call to learn how behavioral science can improve your marketing ROI, or call us at (602) 789-4875.
25+
Brands Served
3.9M+
Video Views Generated
$7
Lowest Cost per Lead
1,300%
Highest Client ROAS
Marketing Services We Offer
Psychology-driven marketing services designed to generate leads, build trust, and grow your business.
Social Media Management
Strategic content rooted in behavioral psychology. We handle platform-specific posting, audience engagement, and performance optimization across Instagram, Facebook, LinkedIn, and TikTok. Packages from $2,000/mo.
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Blog Article Writing
SEO-optimized articles written for humans first. Each post is structured to build authority, answer real search queries, and drive organic traffic to your site over time.
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Email Newsletters
Psychology-based subject lines and messaging designed to keep your audience engaged. We write, design, and send newsletters that feel thoughtful, relevant, and worth opening.
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Paid Advertising
Google Ads, Meta Ads, and LinkedIn Ads managed with behavioral science at the core. We handle campaign setup, audience targeting, ad creative, and ongoing optimization.
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How Our Marketing Process Works
Every engagement follows a four-step framework grounded in behavioral research and designed to deliver measurable results.
1
Discovery
We learn your goals, audience, and brand voice through deep research and conversation. This phase ensures every decision that follows is rooted in real data.
2
Strategy
We build a custom marketing plan combining the right channels, messaging, and behavioral insights specific to your industry and customers.
3
Execute
We launch campaigns, create content, and manage every detail. You always know what's running and why, with full transparency into performance.
4
Optimize
We track performance, refine what works, and scale results month over month. Continuous improvement is built into every engagement.
Real Client Results
Measurable outcomes from real campaigns. These numbers reflect what happens when behavioral science meets digital marketing.
Ares Assist Global
$7
Cost per Lead
46 leads in just 2 weeks for a virtual assistant service at $199/month, a potential 28x return on each lead acquired.
CrossCountry Mortgage
14/day
Leads Generated Daily
Meta ad campaigns producing 420+ leads per month with $5K–$6.5K revenue per customer. Estimated ROAS exceeded 1,300%.
Questions About Working With Us
Answers to the most common questions about our services, process, and pricing.
Citrine Research and Consulting is led by Dr. Sonja Elcic, an I/O psychologist with a Ph.D. in Industrial-Organizational Psychology. Every strategy we build is grounded in behavioral science, how people actually think, feel, and make decisions. We don't guess what might work. We apply research-backed principles to social media, advertising, email, and content to help your business connect with the right audience and drive measurable results.
Industrial-Organizational (I/O) psychology is the scientific study of human behavior in the workplace and marketplace. It examines how people make decisions, what motivates action, and how trust is formed. At Citrine Research and Consulting, we apply these principles directly to marketing, from writing ad copy and structuring campaigns to designing social media content that builds genuine audience connection and drives conversions.
Citrine Research and Consulting was founded in 2019 by Dr. Sonja Elcic, who holds a Ph.D. in Industrial-Organizational Psychology from Grand Canyon University and degrees from Arizona State University. Dr. Elcic brings experience across multiple industries, including restaurants, construction, and facilities management, giving her a practical understanding of how real businesses operate and grow.
We work with a wide range of industries including healthcare and medical practices, automotive and fleet services, real estate and mortgage, legal services, wellness and fitness, food and hospitality, financial services, and technology companies. We specialize in small to mid-size B2B businesses looking to grow through smarter, research-backed marketing.
Our social media management packages are customized based on your goals, the number of platforms, and the level of content creation and engagement you need. Most packages range from $2,000 to $10,000 per month. We recommend booking a free discovery call so we can understand your needs and provide an accurate quote.
We offer four core marketing services: social media management, blog article writing, email newsletters, and paid advertising (Google Ads, Meta Ads, and LinkedIn Ads). Every service is designed around behavioral psychology principles to help your marketing connect with people on a deeper level and drive measurable results.
Yes. While we're based in Scottsdale, AZ and serve the Des Moines, IA metro area, we work with clients across the United States through virtual collaboration. Our strategy sessions, content creation, and campaign management all work seamlessly over video calls and shared project tools.
Unlike freelancers, we offer a full team with cross-channel expertise and a structured process. Unlike large agencies, you work directly with senior strategists, not junior account managers. Every campaign is personally informed by Dr. Elcic's background in behavioral science, giving you a level of strategic depth that most agencies simply can't match.
Results vary by industry and budget, but here are real examples from our clients: 3.9 million video views in 6 months for an automotive company, $7 cost per lead for a virtual assistant service, and 14 leads per day for a mortgage company with an estimated ROAS over 1,300%. We focus on measurable outcomes like leads, engagement, and ROI.
Yes. We offer a free discovery call where we learn about your business, discuss your goals, and explore whether we're a good fit. There's no obligation and no pressure. You can book one at citrineresearchandconsulting.com/contact or call us at (602) 789-4875.
Ready to Grow Your Business?
Every brand we work with gets a custom marketing strategy built around behavioral science, real data, and measurable outcomes. No templates. No guesswork.
Book a Free Discovery Call
