Healthcare & Wellness Marketing Agency in Des Moines, IA

Marketing Built Around How Your Clients Choose a Provider

Des Moines has a growing and diverse healthcare and wellness landscape. Between the expanding network of specialty practices, the increasing demand for integrative and mental health services, and a population that values trusted community providers, standing out as a practitioner requires more than basic social media activity.

The people who need your practice in Des Moines are making careful decisions. They research, read reviews, and look for a reason to trust before they ever reach out. That is exactly the environment where psychology-driven marketing outperforms generic agency work.

At Citrine, we do not run cookie-cutter campaigns. We study your specific audience, apply behavioral science to your messaging and content, and build strategies that meet people where they are in their decision process, whether they have been thinking about seeking care for weeks or are just beginning to look.

Why Des Moines Practices Choose Citrine

Led by a Psychologist Who Understands Healthcare

Dr. Sonja Elcic holds a Ph.D. in Industrial-Organizational Psychology and founded Citrine in 2019. Her background in how people form trust, evaluate options, and make decisions is directly applicable to healthcare marketing, where those dynamics matter more than in almost any other industry. Citrine's Iowa office is personal — this is where she is from and where she built her practice.

We Understand the Iowa Healthcare Landscape

Iowa healthcare and wellness providers often serve tight-knit communities where reputation travels fast and word of mouth matters enormously. We build marketing strategies that support the kind of trust-based growth that works in this market, earning attention through credibility and consistency rather than paid reach alone.

We Respect Your Work and Your Clients

The people who choose your practice are trusting you with something that matters deeply to them. We approach marketing for healthcare and wellness with the same seriousness. That means content that honors your expertise, messaging that does not overpromise, and strategies that build the kind of trust your practice deserves.

We Focus on Real Outcomes

We measure success by inquiries generated, cost per lead, and how your audience is growing in ways that reflect genuine interest in your practice. Every client gets clear monthly reporting tied to real outcomes, not vanity metrics.