Marketing Team Cost Calculator
Hire a whole team, or hire Citrine.
Building marketing in-house means a full salary for every role, plus benefits, taxes, software, and management time. Pick the roles you'd need below and compare that to an agency retainer with Citrine, where you get the same skill sets without the headcount.
Section 1 · Full-time marketing staff
Build your in-house team
Check each role you'd hire in house. Salaries are based on typical U.S. averages.
Section 2 · Benefits & overhead
Add benefits you'd provide
Each item is a separate cost. Selected benefits apply to every role chosen above.
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In-house team
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Citrine retainer
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Salaries use typical U.S. averages; benefits and overhead apply to each role you select. Actual cost depends on scope, market, and goals.
Retainer Pricing
Three ways to work together.
Every package is custom built around your business size and needs. The tiers below are starting points; pick the level of support that fits where your marketing is now, and we'll tailor it from there.
Essentials
$2,000 / month + ad spend
Social media and Google Ads support for small businesses that need consistency and visibility.
Best for: Small businesses that need consistent social media and Google Ads support without a full-service retainer.
Includes
- Social media content creation
- Caption writing
- Basic graphics
- Monthly content calendar
- Scheduling and posting
- Google Ads management
- Basic campaign monitoring
- Basic monthly reporting
- One monthly check-in call
Does not include ad spend, photography, videography, blog writing, email marketing, website development, advanced SEO, or large campaign strategy.
Choose Essentials
Most popular
Momentum
$5,000 / month + ad spend
Multi-channel marketing support for businesses ready to build stronger trust, content, and strategy.
Best for: Businesses that want stronger strategy, more polished content, and support across multiple channels.
Everything in Essentials, plus
- More in-depth monthly marketing strategy
- Social media management
- Blog or email marketing support
- Google Business Profile optimization
- Website messaging recommendations
- Review and reputation strategy
- Campaign planning for events, offers, launches, or seasonal pushes
- Monthly analytics report with recommendations
- One to two monthly strategy calls
Partnership
$10,000 / month + ad spend
Full-service strategic marketing support for businesses that want an agency partner without building an in-house team.
Best for: Businesses that want a strategic marketing partner without hiring an internal marketing department.
Everything in Momentum, plus
- Full-service marketing strategy
- Social media, Google Ads, email, blog, and campaign support
- Website messaging and conversion recommendations
- More robust campaign planning and execution
- Ongoing marketing consulting
- Priority communication
- Advanced reporting and strategic recommendations
- Two to three monthly strategy calls
- Support across larger initiatives, launches, events, or multi-channel campaigns
Ad spend, photography and videography, website development, and major campaign builds are quoted separately based on scope.