Results | Citrine Research and Consulting
Client Results

What happens when marketing understands how people decide.

Every result below came from a real health, wellness, or hospitality brand that needed more than generic marketing. Here is what we built together, and what it produced.

5
Health, Wellness & Hospitality clients featured
$32
Cost per Lead, Endocrinology
$10
Cost per Lead, Neurology
9.83%
Google Ads CTR, 6-month high

These are not projected results or industry benchmarks. They are actual numbers from actual clients in endocrinology, neurology, emotional wellness, and hospitality, pulled straight from our monthly performance reports. Every practice and property is different, but the through-line is consistent: when marketing is built around how people form trust and make decisions, the numbers follow.

Case Studies

Real brands, real numbers

From specialty clinics to a boutique hotel, here is the work and what it produced.

Bright Endocrinology office waiting area
Google Ads + Social
Endocrinology

Bright Endocrinology

Dr. Heather Saran, D.O. · Scottsdale, AZ
28 conversions in a single month at a record-low cost per click

A specialty endocrinology practice serving patients with diabetes, thyroid disorders, hormonal imbalances, and medical weight loss. May produced the highest conversion volume of the six-month period while driving cost per click to its lowest point yet.

28
Conversions in one month
$16.18
Cost per conversion
9.83%
Google Ads CTR, 6-mo. high
$1.54
Avg. CPC, lowest reported
Aloft Scottsdale rooftop terrace at sunset
Meta Ads + Social
Hospitality

Aloft Scottsdale

Boutique Hotel · Scottsdale, AZ
9,623 paid impressions and 21 new followers on just $70 in spend

A design-forward boutique hotel where every booking starts with how a guest feels about the experience. Even in a lighter delivery month, lifestyle-driven content around weekend plans, the Sunset Market, cocktails, and rooftop moments kept the property visible and growing its audience.

9,623
Paid impressions
$70.52
Total ad spend
21
New followers from $17 ad set
2,800
Views on top organic post
Blue Cactus Neurology reception desk and logo
Google Ads + Social
New Practice Launch

Blue Cactus Neurology

Dr. Ramzy Medaa · Scottsdale, AZ
18,300 impressions and a social presence built from zero

A neurology practice with no existing social media. We built their Instagram, Facebook, and LinkedIn presence from scratch while running Google Ads to drive visibility in a competitive specialty market. Educational content on traumatic brain injuries, nerve pain, and patient stories led the way.

18,300
Monthly impressions
432
Views on top Facebook post
42
Reactions on testimonial post
$415
Monthly ad budget
Meridian EFT calming therapy session room
Social + Email
Emotional Wellness

Meridian EFT

Corey Snowden · EFT Tapping Practitioner
Education-first content that earned double-digit LinkedIn click rates

An EFT tapping practitioner offering therapeutic ketamine retreats and emotional wellness services. A modality people need to understand before they trust, which made relatable, education-first storytelling the cornerstone of the strategy. Pain relief, retreats, and lived-experience content connected most.

12.9%
Top LinkedIn post CTR
246
Views on top reel
214
Instagram interactions
2,100
Monthly Instagram views
Let's Get to Work

Ready to see what's possible for your brand?

Every engagement starts with a free discovery call. We'll talk through your specialty or property, your goals, and whether we're genuinely the right fit. No pressure, no templates.

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Good to Know

Questions about our results

Are these real client results?+

Yes. Every number on this page comes from actual campaigns we've managed, tracked through platform analytics like Meta Ads Manager, Google Ads, and native social media insights, and reported transparently to our clients each month. We never inflate or estimate numbers.

What kind of return can I expect from working with Citrine?+

Return depends on your industry, budget, and goals. That said, our clients consistently see strong, efficient results, from sub-$20 cost per conversion in specialty healthcare to meaningful paid reach for hospitality on modest budgets. During your discovery call, we'll walk through realistic benchmarks for your specific situation.

How quickly do you typically generate results?+

With paid advertising, some clients see leads or bookings within the first week of launching campaigns. Organic strategies like social media management and content typically build momentum over 60 to 90 days. We always set expectations upfront based on your goals and the channels we're using.

Do you work with hospitality brands, not just healthcare?+

Yes. Health, wellness, and hospitality share the same core challenge: people choose with their emotions and their trust before they ever book. Whether you run a specialty clinic, a wellness practice, or a hotel, we apply the same psychology-driven approach to help guests and patients find you, trust you, and choose you.

Do you share reports with clients?+

Absolutely. Every client receives regular performance reports showing key metrics like leads and conversions, cost per result, engagement, and campaign performance. We walk you through what's working, what we're testing, and what we're adjusting. Full transparency is a core part of how we work.

Questions About Our Results

Yes, every number on this page comes from actual campaigns we've managed. We track everything through platform analytics (Meta Ads Manager, Google Ads, social media insights) and report transparently to our clients. We never inflate or estimate numbers.
ROI depends on your industry, budget, and goals. That said, our clients consistently see strong returns. For example, one client saw a potential 28x return on each lead at just $7 per lead, and another generated an estimated ROAS over 1,300%. During your discovery call, we'll discuss realistic benchmarks for your specific situation.
With paid advertising, some clients see leads within the first week of launching campaigns. Organic strategies like social media management and blog content typically build momentum over 60–90 days. We always set expectations upfront based on your goals and the channels we're using.
Absolutely. Every client receives regular performance reports showing key metrics like leads generated, cost per lead, engagement rates, and campaign performance. We walk you through what's working, what we're testing, and what we're adjusting. Full transparency is a core part of how we work.

Brands that shape our vision