Can You Legally Use Popular Music in Your Business’s Social Media Posts?
You’re putting together a killer Instagram reel or TikTok video for your business. You want it to stand out, so you choose a trending song, maybe something by Taylor Swift, Drake, or Ed Sheeran. After all, everyone else is doing it. But before you hit “Post,” pause. If you’re using a trending or mainstream song […]
Can Marketing Make You Rich?
Let’s start with the truth. No amount of marketing can turn a bad product into a profitable business. But the right marketing? The kind that speaks directly to your customer’s pain points, triggers action, builds trust, and creates demand? That kind of marketing creates wealth. At Citrine Research and Consulting, we often hear the question: […]
Stealth Marketing Decoded
Learn how stealth marketing works, what The Joneses teaches about product seeding, and the legal‑ethical rules brands must follow in 2025.