5 Ways to Better Understand and Reach Your Target Audience
Learn how to segment customers using demographic, psychographic, behavioral, geographic, and technographic segmentation to create smarter marketing.
Why Your Hotel Content Is Not Converting Locals
Most hotel content is written for travelers, not locals. Here’s why that’s costing you revenue and how to fix your local marketing strategy.
Vanity Metrics vs. Real Results: How to Tell If Your Marketing Agency Is Actually Working
Followers and impressions look good on paper but don’t pay the bills. Learn how to evaluate your marketing agency’s performance using metrics that actually matter — like leads, ROAS, and cost per conversion.
Decision Fatigue Is Killing Your Landing Page Conversions. Here Is the Research
Too many choices on your landing page can drive prospects away. Learn how decision fatigue affects conversions and discover research-backed fixes to simplify your page and generate more leads.
The Trust Gap: Why Your Marketing Isn’t Converting (And the Behavioral Science Fix)
Most small businesses lose conversions because their marketing fails to build trust. Learn how behavioral science explains the trust gap and what you can do to fix it across your ads, website, and sales process.
Des Moines Small Business Marketing: 5 Strategies That Actually Generate Leads
Struggling to get leads for your Des Moines small business? Discover 5 proven marketing strategies rooted in behavioral science that drive real results — not vanity metrics.
What I/O Psychology Taught Me About Writing Subject Lines That Get Opened
Dr. Sonja Elcic shares how principles from Industrial-Organizational psychology can help you write email subject lines that boost open rates. Learn the behavioral science behind curiosity, trust, and urgency in email marketing.
Why People Say Yes: 5 Psychological Principles Behind High-Converting Ads
Discover 5 psychology-backed principles that make high-converting ads work — including social proof, loss aversion, and authority. Learn how to apply behavioral science to your marketing to generate more leads and lower your cost per conversion.
Can Marketing Make You Rich?
Let’s start with the truth. No amount of marketing can turn a bad product into a profitable business. But the right marketing? The kind that speaks directly to your customer’s pain points, triggers action, builds trust, and creates demand? That kind of marketing creates wealth. At Citrine Research and Consulting, we often hear the question: […]
The 4 Main Types of Marketing
Explore the 4 main types of marketing, traditional, digital, relationship, and content, with real brand examples. Learn how Coca-Cola, Amazon, Starbucks, and HubSpot use them, and how your business can too.