Copperstate Auto & Fleet: 3.9M Video Views Over Time and 16 Leads per Month
How a family- and veteran-owned auto repair shop in Mesa, Arizona went from an underperforming marketing partnership to consistent lead generation and millions of video views, through a multi-channel strategy grounded in behavioral science.
Client Snapshot
Services Delivered
The Challenge
Copperstate Auto & Fleet is a trusted auto repair and fleet service in Mesa, Arizona with over 50 years of combined experience. The business had a strong reputation in the community built on honest service, quality diagnostics, and a genuine commitment to treating every customer like family.
But their digital presence wasn't keeping up. Before working with Citrine, Copperstate was partnered with another marketing agency. While there was activity happening on paper, the results weren't there, the previous partnership wasn't delivering the level of attention or performance the business needed to grow in an increasingly competitive local market.
Copperstate needed a partner who would take the time to understand their business, build a strategy around their specific audience, and execute consistently across multiple channels.
Our Approach
We built a multi-channel marketing strategy for Copperstate that combined paid advertising, organic content, and public relations, all informed by how their target audience (local vehicle owners and fleet managers in the Mesa/Phoenix area) searches for, evaluates, and chooses an auto service provider.
Google Ads (Monthly)
We set up and managed Google Ads campaigns on an ongoing monthly basis, targeting high-intent local search terms, the queries people use when they need auto repair now. Ad copy was written using behavioral psychology principles: clarity, urgency, and trust signals. This channel became the primary lead generator, producing 16 leads per month.
Social Media Management (3x/Week)
We managed Copperstate's social media with three posts per week, a consistent cadence designed to build familiarity and keep the brand top-of-mind for local followers. Content included behind-the-scenes shop footage, service tips, customer stories, and community engagement. Over the course of the engagement, social media followers grew by 332%, and video content generated 3.9 million views in six months.
Blog Article Writing (1–2/Month)
We published one to two blog posts per month, targeting SEO keywords relevant to auto repair and fleet services in the Mesa area. Articles were written to answer the questions Copperstate's customers were actually searching, building organic visibility and reinforcing the business's expertise and trustworthiness.
Meta Ads & Text Campaigns (Occasional)
In addition to the ongoing Google Ads, we ran Meta (Facebook/Instagram) ad campaigns and text message campaigns on an as-needed basis, for seasonal promotions, special offers, and targeted outreach to past customers. These channels supplemented the core strategy and helped drive additional traffic during key periods.
PR & Podcast Placement
We secured podcast appearances and local PR opportunities for Copperstate, including a feature on the Finding Arizona Podcast. These placements built brand credibility, expanded their audience beyond social media, and created backlinks that supported the business's SEO.
The Results
Paid Advertising
Google Ads became Copperstate's most reliable lead source, generating an average of 16 leads per month from local search campaigns. These were high-intent leads — people actively searching for auto repair or fleet services in the Mesa area and ready to book.
Social Media Growth
Consistent, three-times-per-week posting grew Copperstate's social media following by 332%. More importantly, video content, particularly short-form shop footage and service explainers, took off, accumulating 3.9 million views in just six months. This organic reach significantly expanded brand awareness in the local market.
Content & SEO
Monthly blog articles built a growing library of locally-optimized content, improving Copperstate's organic search visibility for auto repair and fleet service queries in the Mesa and Phoenix area.
PR & Brand Credibility
Podcast appearances and local media features positioned Copperstate as a trusted community business. These placements also created valuable backlinks that supported the company's overall search presence.
Why This Worked
The results weren't driven by any single channel. They came from a coordinated, multi-channel strategy where each piece reinforced the others. Google Ads captured people actively searching. Social media built familiarity and trust with the broader local audience. Blog content supported SEO over time. And PR expanded its reach beyond digital channels.
Every element of the strategy was informed by behavioral science, from the way ad copy framed Copperstate's value proposition to the social media content cadence designed around the mere exposure effect (the more people see a brand, the more they trust it). This isn't a formula. It's a research-driven approach that adapts to each client's audience and market.
About This Case Study
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