Using Your Customer Relationship Management (CRM) Software to Grow Your Business

Learn how to use your CRM software to organize leads, …

organic growth in a business

Grow your business organically with simple, low-cost marketing strategies that …

Evergreen vs. Seasonal Campaigns

Find out when to use evergreen vs. seasonal campaigns. Simple …

Building Customer Retention Through Smart Loyalty Programs

Boost customer retention with smart loyalty programs. Get simple strategies …

What’s the Difference Between SEO and GEO?

Learn how SEO and GEO can help business owners get …

Market Research Fundamentals

Discover the fundamentals of market research in this easy-to-read guide …

Facebook Advertising through Meta

Learn how to run Facebook and Instagram ads using Meta. …

Influencer Marketing

Learn what influencer marketing is, how it works, why it …

Amazon Affiliate Program

Read more about how the Amazon Affiliate Program works, its …

Are Google Ads Worth It?

Are Google Ads worth it for small businesses? Learn how …

Which Social Media Platform Pays the Most?

Which social media platform pays the most? Discover how creators …

Are Google Ads Free?

Wondering if Google Ads are free? They’re not, but they …

Marketing vs. Sales

When it comes to growing a successful business, marketing and …

Can You Legally Use Popular Music in Your Business’s Social Media Posts?

You’re putting together a killer Instagram reel or TikTok video …

Can Marketing Make You Rich?

Let’s start with the truth. No amount of marketing can …

Advertising Without Social Media

At Citrine Research and Consulting, we speak with business owners …

Voice Search Optimization

Voice search is transforming how people find information. Learn how …

Generative AI in Ad Creative

If you’ve spent any time in marketing circles lately, you’ve …

Why Original Opinion Blogs Outperform AI-Generated Content

Discover why original opinion blogs consistently outperform AI-generated content in …

4 Types of Marketing

Explore the 4 main types of marketing, traditional, digital, relationship, …

Google Ads

Thinking about running Google Ads? Discover how they work, why …

Why Advertising Is Necessary

Wondering if advertising is really necessary? Learn why strategic advertising …

Smart Marketing That Feels Just Right

Learn how smart businesses use omnichannel marketing and safe data …

AI Ads and Smart Tools Making Marketing Easy

Learn how AI is changing the way ads are made …

Business Tips for Entrepreneurs in Marketing and Advertising

Starting a business is exciting. You have big dreams and …

Cristiano Ronaldo Has 1 Billion Followers

Discover how Cristiano Ronaldo built a global brand with over …

Marketing on a Budget

Discover 7 effective, budget-friendly marketing tactics for small businesses, including …

How to Build a Referral Machine

Learn how to turn happy customers into your best marketers. …

Ethical Advertising for Businesses

Learn how stealth marketing works, what The Joneses teaches about product …

Stealth Marketing Decoded

Learn how stealth marketing works, what The Joneses teaches about product …

How Brands Influence Our Perception of Value

Discover how brands like T.J. Maxx, Apple, and Starbucks use …

Social Proof in Marketing

Learn how to use social proof to build trust, increase …

The Zeigarnik Effect in Marketing

Discover how the Zeigarnik Effect can boost engagement, conversions, and …

The Halo Effect in Branding

Discover how the Halo Effect influences consumer perception and how …

AI Logos Can’t Be Trademarked

AI logos can’t be trademarked. Protect your brand with human …

The Psychology Behind Niche Brands

Discover the psychology behind niche brand success. Learn how identity, …

What a Call to Action (CTA) Is and How It Works

Learn what a Call to Action (CTA) is, how it …

Marketing Lessons from the Oscars

Discover powerful marketing lessons from the Oscars—branding, cultural influence, social …

Unlocking the Power of Bing Ads for Higher ROI

Experience the power of Bing Ads! Lower costs, less competition, …

Types of Advertising

Discover the different types of advertising and how they can …

Email Marketing for Your Small Business

Discover why email marketing is a game-changer for small businesses. …

The Rise of the CMO

Discover how Warner Hotels, Hovis, and Starling Bank are driving …

Top Marketing Leadership Changes

Explore major marketing leadership changes at Pepsi, Starbucks, Nestlé, and …

Google Analytics Tools & Solutions for Your Business

Discover how Google Analytics empowers businesses to track user behavior, …

Why Google My Business is Essential for Your Success

Boost your online presence with Google My Business. Learn how …

The Body Shop Appoints Penny Brook as New CMO

The Body Shop appoints Penny Brook as CMO to lead …

Amazon Web Services Names Julia White as new CMO and VP

AWS names Julia White as CMO and VP, bringing expertise …

Papa Johns Announces Jenna Bromberg as Chief Marketing Officer

Papa Johns Announces Jenna Bromberg as Chief Marketing Officer

Heineken Appoints Alison Payne as New Chief Marketing Officer

Heineken USA Appoints Alison Payne as New Chief Marketing Officer

Attracting New Clients with Proven Strategies

Discover proven strategies to attract new clients using SEO, social …

Social Media ROI Calculator

Discover how Citrine Research and Consulting’s Social Media ROI Calculator …

How to Market Your Business for Free

Learn how to market your business for free with practical …

Color Psychology in Marketing and Advertising

Discover how color psychology impacts marketing and advertising. Learn how …

Understanding the Importance of Marketing and Advertising

Boost your business with expert marketing and advertising services by …

Embracing Video-Centric Strategies

Video content is essential for modern marketing. Platforms like YouTube …

Boost Engagement with Interactive Content Quizzes & 3D Tours

Discover how leveraging interactive content such as quizzes and 3D …

The Future of Augmented Reality (AR) in Advertising

The rise of Augmented Reality (AR) is transforming business and …

Content Marketing Trends to Watch in 2024

In 2024, brands must adapt to dynamic digital changes by …

How Much Should You Pay for Marketing

Maximize your marketing budget for business success: Balance spending with …

Key Benefits of Hiring a Marketing Agency

Expert SEO, digital marketing strategies, targeted advertising, and ROI-driven solutions …

Will AI Take Over Marketing

In an era where artificial intelligence (AI) is rapidly evolving, …

Mastering SEO Elevate Your Website's Visibility

Mastering SEO is like lighting a path in the digital …

In the digital age, traditional marketing falters, while experiential marketing …

Discover the game-changing world of Neuromarketing. Explore how neuroscience and …

Discover the game-changing benefits of hiring a social media management …

Unleash productivity and success by fostering effective team dynamics and …

Personnel selection methods help you identify, assess, and screen candidates …

Learn how to create an effective content marketing strategy that …

Make managing your social media presence easy with the right …

Artificial intelligence has become increasingly important in the modern workplace, …

Industrial/Organizational Psychologists bridge the gap between business and psychology. They …

Great customer service is more important than ever, but it's …

When we learn to empathize, we develop a deeper understanding …

There are plenty of reasons to collaborate with people in …

Find the right career for you with these tips.

Learn how to use survey data to increase productivity and …

Engaged employees are more productive, so it’s important to have …

Setting boundaries at work isn't just about saying "no" more …

A call to action for everyone. We know first-hand that #WorkplaceChallenges …

There are many reasons why stay interviews are important. They …

Aspects of employee development include performance appraisal and performance management …

There are several advantages of having a virtual team like …

There are three types of difficult leaders. We discuss potential …

There are three major work-based assessments that can be useful …

In light of the Great Resignation, we recently invited people …

Customer health scores range from green to yellow to red. …

Top 3 strategy tips that strong customer success leaders follow …

Read the top reasons why your customers are ghosting and …

Remote work can be challenging, and it is becoming more …

One of the many factors that lead to success in …

In the stressful times we’re living in, customer success managers …

You have heard the statement most likely once at your …

The year 2021 has brought on new working environments across …